{"id":14246,"date":"2026-01-02T12:16:53","date_gmt":"2026-01-02T04:16:53","guid":{"rendered":"https:\/\/pdd.mcu.edu.tw\/?p=14246"},"modified":"2026-01-15T12:18:21","modified_gmt":"2026-01-15T04:18:21","slug":"2025%e5%85%a8%e7%90%83%e5%93%81%e7%89%8c%e7%ad%96%e5%8a%83%e5%a4%a7%e8%b3%bd-%e9%8a%98%e5%82%b3%e5%93%81%e8%a8%ad%e7%b3%bb%e5%a5%aa%e9%87%91%e8%b3%aa%e7%8d%8e%e7%ac%ac%e4%b8%89%e5%90%8d-2","status":"publish","type":"post","link":"https:\/\/pdd.mcu.edu.tw\/en\/2026\/01\/02\/2025%e5%85%a8%e7%90%83%e5%93%81%e7%89%8c%e7%ad%96%e5%8a%83%e5%a4%a7%e8%b3%bd-%e9%8a%98%e5%82%b3%e5%93%81%e8%a8%ad%e7%b3%bb%e5%a5%aa%e9%87%91%e8%b3%aa%e7%8d%8e%e7%ac%ac%e4%b8%89%e5%90%8d-2\/","title":{"rendered":"2025 Global Brand Planning Competition \u2013 Ming Chuan University Department of Product Design Wins 3rd Place Gold Award"},"content":{"rendered":"<p data-start=\"56\" data-end=\"184\"><strong data-start=\"56\" data-end=\"178\">Ming Chuan University Department of Product Design Wins 3rd Place Gold Award at 2025 Global Brand Planning Competition<\/strong> \ud83c\udfc6\u2728<\/p>\n<p data-start=\"186\" data-end=\"714\">The <strong data-start=\"190\" data-end=\"247\">Department of Product Design at Ming Chuan University<\/strong> participated in the <strong data-start=\"268\" data-end=\"310\">2025 Global Brand Planning Competition<\/strong>, organized by the <strong data-start=\"329\" data-end=\"369\">Taiwan Society for Marketing Science<\/strong>, competing against <strong data-start=\"389\" data-end=\"423\">331 teams from 50 universities<\/strong> and over <strong data-start=\"433\" data-end=\"463\">1,200 students and faculty<\/strong> across Taiwan. After a rigorous three-month selection process, the <strong data-start=\"531\" data-end=\"556\">top 48 teams advanced<\/strong> to the Taiwan finals held on <strong data-start=\"586\" data-end=\"601\">December 19<\/strong>, where the student team guided by <strong data-start=\"636\" data-end=\"662\">Professor Kao Kai-Ning<\/strong> stood out, winning the <strong data-start=\"686\" data-end=\"711\">Gold Award, 3rd place<\/strong>.<\/p>\n<p data-start=\"716\" data-end=\"1250\">The team, named <strong data-start=\"732\" data-end=\"748\">\u201cGood Drive\u201d<\/strong>, consisted of third-year students <strong data-start=\"783\" data-end=\"842\">Chen Xin-Yi, Huang Zi-Ting, Lin Zhi-Yu, and Mo Xin-Feng<\/strong>, and focused on the challenge from a chain pharmacy: <strong data-start=\"896\" data-end=\"972\">\u201cIntegrated Health Marketing Strategy for Middle-aged and Older Adults.\u201d<\/strong> They proposed a forward-thinking marketing solution targeting women aged 40 and above, using health needs as the entry point. Through innovative marketing strategies, the team encouraged proactive health management while strengthening trust and loyalty to the pharmacy brand.<\/p>\n<p data-start=\"1252\" data-end=\"1567\">The proposal also outlined a plan to <strong data-start=\"1289\" data-end=\"1340\">integrate health checkups and service providers<\/strong>, expanding the scope of pharmacy services and positioning the brand as a <strong data-start=\"1414\" data-end=\"1447\">\u201clocal health care platform.\u201d<\/strong> The project demonstrated strong <strong data-start=\"1480\" data-end=\"1522\">market insight and integrated thinking<\/strong>, earning unanimous praise from the judges.<\/p>\n<p data-start=\"1569\" data-end=\"2056\">The <strong data-start=\"1573\" data-end=\"1615\">2025 Global Brand Planning Competition<\/strong> aims to cultivate well-rounded marketing strategists by combining theory with practice. Teams act as <strong data-start=\"1717\" data-end=\"1738\">brand consultants<\/strong>, analyzing a designated brand\u2019s current status, researching its business model, and developing a marketing plan to enhance the brand\u2019s image. Through this campus competition, students gain early exposure to <strong data-start=\"1946\" data-end=\"1980\">real-world industry challenges<\/strong> and an opportunity to exercise their <strong data-start=\"2018\" data-end=\"2053\">creative and strategic thinking<\/strong>.<\/p>\n<p data-start=\"2058\" data-end=\"2102\"><strong data-start=\"2058\" data-end=\"2082\">Photo &amp; text source:<\/strong> Ming Chuan Weekly\u00a0 (<a href=\"https:\/\/www.week.mcu.edu.tw\/54400\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.week.mcu.edu.tw\/54400\/<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ming Chuan University Department of Product Design Wins 3rd Place Gold Award at 2025 Global Brand Planning Competition \ud83c\udfc6\u2728 The Department of Product Design at Ming Chuan University participated in the 2025 Global Brand Planning Competition, organized by the Taiwan Society for Marketing Science, competing against 331 teams from 50 universities and over 1,200 students and faculty across Taiwan. After &#8230; <\/p>\n<div><a href=\"https:\/\/pdd.mcu.edu.tw\/en\/2026\/01\/02\/2025%e5%85%a8%e7%90%83%e5%93%81%e7%89%8c%e7%ad%96%e5%8a%83%e5%a4%a7%e8%b3%bd-%e9%8a%98%e5%82%b3%e5%93%81%e8%a8%ad%e7%b3%bb%e5%a5%aa%e9%87%91%e8%b3%aa%e7%8d%8e%e7%ac%ac%e4%b8%89%e5%90%8d-2\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":162,"featured_media":14168,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"_vp_format_video_url":"","_vp_image_focal_point":[]},"categories":[47,77,38],"tags":[82,83,84],"acf":[],"_links":{"self":[{"href":"https:\/\/pdd.mcu.edu.tw\/en\/wp-json\/wp\/v2\/posts\/14246"}],"collection":[{"href":"https:\/\/pdd.mcu.edu.tw\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pdd.mcu.edu.tw\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pdd.mcu.edu.tw\/en\/wp-json\/wp\/v2\/users\/162"}],"replies":[{"embeddable":true,"href":"https:\/\/pdd.mcu.edu.tw\/en\/wp-json\/wp\/v2\/comments?post=14246"}],"version-history":[{"count":2,"href":"https:\/\/pdd.mcu.edu.tw\/en\/wp-json\/wp\/v2\/posts\/14246\/revisions"}],"predecessor-version":[{"id":14249,"href":"https:\/\/pdd.mcu.edu.tw\/en\/wp-json\/wp\/v2\/posts\/14246\/revisions\/14249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pdd.mcu.edu.tw\/en\/wp-json\/wp\/v2\/media\/14168"}],"wp:attachment":[{"href":"https:\/\/pdd.mcu.edu.tw\/en\/wp-json\/wp\/v2\/media?parent=14246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pdd.mcu.edu.tw\/en\/wp-json\/wp\/v2\/categories?post=14246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pdd.mcu.edu.tw\/en\/wp-json\/wp\/v2\/tags?post=14246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}